OPINIONS MATTER.

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Mint

Brands leverage experiential campaigns, product innovation to ride on World Cup

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Mint

Opinion | Akshay Kumar's brand equity unaffected

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Mint

VIP Bags undergoes brand revamp, engages Saif Ali Khan, Kareena Kapoor

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Mint

Nationalism, jobs crisis emerging as biggest poll planks for Elections 2019

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BusinessLine

The cheese has moved

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BusinessLine

Building brand character

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The Hindu

French films to take centre stage at Pondy film festival

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The Hindu

Puducherry gears up for PIFF

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BusinessLine

At 40, no going hell for leather, says Hidesign�s Kapur

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BusinessLine

Bagging all that fast fashion

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Mint

Going into 2019, has brand Modi lost some of its sheen?

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Business Standard

Adil named ambassador of indie film digital platform

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Work Made Easy Podcast

Work Made Easy Podcast | On Change Communication

“The grapevine in an organisation tells you more than formal communication,” says Sanjay Sarma, brand strategist and communication expert.

In this episode of Work Made Easy, Sanjay chats with Parthajeet about change communication within organisations. Drawing from Sanjay’s extensive corporate communication experience, this episode explores how effective change communication strategies can evolve, the pitfalls to avoid, and why these strategies are crucial for organisations.

Thu, 01 Aug, 2024

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Work Made Easy Podcast

Podcast | Rexona's unique marketing strategy

Cricket Australia announced that umpires would sport the logos of deodorant brand Rexona on their armpits during the Big Bash League. Chitra Narayanan from The Hindu BusinessLine spoke to Sanjay Sarma, Founder of SSARMA Consults, and Jemima Menon, Chief Strategy Officer, Knowetic, about the brand’s marketing strategy and what it means for creativity and risk-taking in sports advertising.

Fri, 11 Dec, 2020

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DIGITAL

Re-imagining the future of work

Crystal gazing into the future of work. Re-imagining how work & the work place would change post the COVID-19 pandemic. Sanjay Sarma shares his views alongside Parthajeet Sarma and Kashyap Kompella in a discussion moderated by Chitra Narayanan for The Hindu BusinessLine.

Wed, 28 Oct, 2020

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