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Principal Consultant & Founder

Business, Branding & Communication Lead 

Sanjay brings over 25 years of cross industry experience & entrepreneurial expertise as a brand strategist, advertising & communication professional.

He is the Founder CEO at Design Worldwide, a multi-discipline strategic design firm, and Mentor & Editor at Licence to Drive, a digital content platform for auto, travel & lifestyle.

He was the Co-Chairman ASSOCHAM’s Expert Committee on Advertising, Brand & Design (2007-08), and Advisor to online video on demand platform PickurFlick (2015-19)

and Pondicherry International Film Festival (2018).

An opinion leader with business dailies like HT Mint, Hindu BusinessLine and Business Standard, he has been a regular speaker at leading management institutes, design schools and startup summits.

Currently, Sanjay spends considerable time mentoring and advising start ups and incubating new economy ideas.



Principal Consultant

F&B, Hospitality, Content & Coaching Lead

A food technologist by profession and a writer & language coach by passion, Simmi has spent several years in the food & hospitality industry.

She worked with the Taj Group of Hotels, and then as a National Consultant with the World Health Organization, followed by a stint as a Project Consultant, Mission Economique, UBIfrance at the Embassy of France, New Delhi.

She writes, edits and translates projects in English, French and Hindi and has a keen interest in the Urdu script.

Simmi writes for national publications and digital platforms on a variety of subjects including Current Affairs, Travel, Food, Health & Lifestyle, Education, Environment alongside special projects such as biographies, memoirs and coffee table books.

She also undertakes language coaching and soft skill training modules for various levels within organizations in the F&B and service industry.