OPINIONS MATTER.

Track our views and perspectives across media platforms.

PRINT

PODCAST

DIGITAL

BusinessLine

Playing the online game: Data versus Emotions

READ ARTICLE   →
BusinessLine

Chipping off the old block

READ ARTICLE   →
Mint

Why eco-friendly brands have failed to make a mark in India

READ ARTICLE   →
BusinessLine

Time to see elderly as new young

READ ARTICLE   →
Mint

Sustainability is the USP brands must adopt now

READ ARTICLE   →
Mint

New, woke HUL: changing buyer perception on beauty Clichés?

READ ARTICLE   →
Mint

Mass to luxury: Brands do the balancing act

READ ARTICLE   →
BusinessLine

Can Koo replace Twitter and be govt’s handle for sharing Breaking News?

READ ARTICLE   →
BusinessLine

How will FB-Apple feud, Apple’s new privacy update impact digital advertising?

READ ARTICLE   →
Mint

Force-fitting health benefits may harm brands

READ ARTICLE   →
BusinessLine

Sebamed ad targets HUL brands Lux, Dove & Pears

READ ARTICLE   →
BusinessLine

In the virtual office of tomorrow, touch, feel & sense, too!

READ ARTICLE   →

Showing 13 to 24 of 61 results

Work Made Easy Podcast

Work Made Easy Podcast | On Change Communication

“The grapevine in an organisation tells you more than formal communication,” says Sanjay Sarma, brand strategist and communication expert.

In this episode of Work Made Easy, Sanjay chats with Parthajeet about change communication within organisations. Drawing from Sanjay’s extensive corporate communication experience, this episode explores how effective change communication strategies can evolve, the pitfalls to avoid, and why these strategies are crucial for organisations.

Thu, 01 Aug, 2024

CLICK BELOW TO HEAR

SpotifyApple PodcastsAmazon MusicPodbean

Work Made Easy Podcast

Podcast | Rexona's unique marketing strategy

Cricket Australia announced that umpires would sport the logos of deodorant brand Rexona on their armpits during the Big Bash League. Chitra Narayanan from The Hindu BusinessLine spoke to Sanjay Sarma, Founder of SSARMA Consults, and Jemima Menon, Chief Strategy Officer, Knowetic, about the brand’s marketing strategy and what it means for creativity and risk-taking in sports advertising.

Fri, 11 Dec, 2020

CLICK TO HEAR

DIGITAL

Re-imagining the future of work

Crystal gazing into the future of work. Re-imagining how work & the work place would change post the COVID-19 pandemic. Sanjay Sarma shares his views alongside Parthajeet Sarma and Kashyap Kompella in a discussion moderated by Chitra Narayanan for The Hindu BusinessLine.

Wed, 28 Oct, 2020

WANT US TO GET IN TOUCH?

DROP US A MESSAGE BELOW


Please enter your name.
Please enter a valid email.
Please enter a message.
Please choose a date and time.