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OPINION MATTERS. And we have a few.

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DIGITAL

Re-imagining the future of work

Crystal gazing into the future of work. Re-imagining how work & the work place would change post the COVID-19 pandemic. Sanjay Sarma shares his views alongside Parthajeet Sarma and Kashyap Kompella in a discussion moderated by Chitra Narayanan for The Hindu BusinessLine.

Wed, 28 Oct, 2020

PODCAST

Podcast | Rexona's unique marketing strategy

Cricket Australia, on Thursday, announced that Umpires would sport the logos of deodorant brand Rexona on their armpits during the upcoming edition of the Big Bash League. Chitra Narayanan from The Hindu BusinessLine spoke to Sanjay Sarma, Founder of SSARMA Consults, and Jermina Menon, Chief Strategy Officer, Knoweticon, about the Unilever brand's marketing strategy. Is this move a hit or a miss? Let us know your opinion.

Fri, 11 Dec, 2020

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New, woke HUL: changing buyer perception on beauty Clichés?

Can Koo replace Twitter and be govt’s handle for sharing Breaking News?

New, woke HUL: changing buyer perception on beauty Clichés?

Live Mint
Thu, 18 Mar 2021

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Mass to luxury: Brands do the balancing act

Can Koo replace Twitter and be govt’s handle for sharing Breaking News?

New, woke HUL: changing buyer perception on beauty Clichés?

Live Mint
Thu, 25 Feb 2021

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Can Koo replace Twitter and be govt’s handle for sharing Breaking News?

Can Koo replace Twitter and be govt’s handle for sharing Breaking News?

How will FB-Apple feud, Apple’s new privacy update impact digital advertising?

The Hindu BusinessLine
Mon, 22 Feb 2021

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How will FB-Apple feud, Apple’s new privacy update impact digital advertising?

How will FB-Apple feud, Apple’s new privacy update impact digital advertising?

How will FB-Apple feud, Apple’s new privacy update impact digital advertising?

The Hindu BusinessLine
Fri, 05 Feb 2021

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Force-fitting health benefits may harm brands

How will FB-Apple feud, Apple’s new privacy update impact digital advertising?

Sebamed ad targets HUL brands Lux, Dove & Pears

Live Mint
Thu, 21 Jan 2021

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Sebamed ad targets HUL brands Lux, Dove & Pears

How will FB-Apple feud, Apple’s new privacy update impact digital advertising?

Sebamed ad targets HUL brands Lux, Dove & Pears

The Hindu BusinessLine
Sun, 10 Jan 2021

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In the virtual office of tomorrow, touch, feel & sense, too!

In the virtual office of tomorrow, touch, feel & sense, too!

In the virtual office of tomorrow, touch, feel & sense, too!

The Hindu BusinessLine
Wed, 28 Oct 2020

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Will brands stand up against toxic content?

In the virtual office of tomorrow, touch, feel & sense, too!

In the virtual office of tomorrow, touch, feel & sense, too!

Live Mint
Fri, 02 Oct 2020

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SP Group exit unlikely to dent country’s most valuable brand

In the virtual office of tomorrow, touch, feel & sense, too!

SP Group exit unlikely to dent country’s most valuable brand

Live Mint

Thu, 24 Sep 2020


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When anti-viral goes viral

Is it fair to ask cosmetics companies to withdraw fairness products?

Is it fair to ask cosmetics companies to withdraw fairness products?

The Hindu BusinessLine
Thu, 09 Jul 2020


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Is it fair to ask cosmetics companies to withdraw fairness products?

Is it fair to ask cosmetics companies to withdraw fairness products?

Is it fair to ask cosmetics companies to withdraw fairness products?

Live Mint

Wed, 01 Jul 2020


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Brand logos turn social distancing messengers

Is it fair to ask cosmetics companies to withdraw fairness products?

Brand logos turn social distancing messengers

Live Mint

Fri, 17 Apr 2020


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Building brand connect during times of crisis

Coronavirus: McDonald's splits logo to promote social distancing

Brand logos turn social distancing messengers

The Hindu BusinessLine

Thu, 16 Apr 2020


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Coronavirus: McDonald's splits logo to promote social distancing

Coronavirus: McDonald's splits logo to promote social distancing

Coronavirus: McDonald's splits logo to promote social distancing

Live Mint

Tue, 24 Mar 2020


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Did Namaste Trump optics help Modi or Brand India?

Coronavirus: McDonald's splits logo to promote social distancing

Coronavirus: McDonald's splits logo to promote social distancing

Live Mint

Wed, 26 Feb 2020


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Are marketers addressing the urban Singles?

New Ad Bill set to affect celebrity endorsement biz

New Ad Bill set to affect celebrity endorsement biz

Live Mint

Wed, 22 Jan 2020


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New Ad Bill set to affect celebrity endorsement biz

New Ad Bill set to affect celebrity endorsement biz

New Ad Bill set to affect celebrity endorsement biz

Live Mint

Thu, 29 Aug 2019


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It’s time brands did more for the LGBTQ+ community

New Ad Bill set to affect celebrity endorsement biz

Brands leverage experiential campaigns during World Cup

Live Mint

Wed, 26 June 2019

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Brands leverage experiential campaigns during World Cup

Brands leverage experiential campaigns during World Cup

Brands leverage experiential campaigns during World Cup

Live Mint

Tue, 18 June 2019

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Akshay Kumar’s brand equity unaffected

Brands leverage experiential campaigns during World Cup

VIP Bags undergoes revamp, engages Saif & Kareena

Live Mint

Thu, 23 May 2019

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VIP Bags undergoes revamp, engages Saif & Kareena

Brands leverage experiential campaigns during World Cup

VIP Bags undergoes revamp, engages Saif & Kareena

Live Mint

Mon, 08 Apr 2019

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Nationalism, jobs crisis emerging as biggest poll planks for Elections 2019

Nationalism, jobs crisis emerging as biggest poll planks for Elections 2019

Nationalism, jobs crisis emerging as biggest poll planks for Elections 2019

Live Mint

Sun, 10 Mar 2019

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The cheese has moved

Nationalism, jobs crisis emerging as biggest poll planks for Elections 2019

Nationalism, jobs crisis emerging as biggest poll planks for Elections 2019

The Hindu BusinessLine

Thu, 13 Dec 2018

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Building brand character

Nationalism, jobs crisis emerging as biggest poll planks for Elections 2019

French films to take centre stage at Pondy Film Festival

The Hindu BusinessLine

Thu, 29 Nov 2018

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French films to take centre stage at Pondy Film Festival

French films to take centre stage at Pondy Film Festival

French films to take centre stage at Pondy Film Festival

The Hindu

Tue, 25 Sept 2018

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Puducherry gears up for PIFF

French films to take centre stage at Pondy Film Festival

At 40, no going hell for leather

The Hindu

Tue, 25 Sept 2018

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At 40, no going hell for leather

French films to take centre stage at Pondy Film Festival

At 40, no going hell for leather

The Hindu BusinessLine

Wed, 15 Aug 2018

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Advertising’s hits and misses at the Cricket World Cup

Going into 2019, has brand Modi lost some of its sheen?

Advertising’s hits and misses at the Cricket World Cup

The Hindu BusinessLine

Thu, 11 July 2019

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Bagging all that fast fashion

Going into 2019, has brand Modi lost some of its sheen?

Advertising’s hits and misses at the Cricket World Cup

The Hindu BusinessLine

Thu, 09 Aug 2018

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Going into 2019, has brand Modi lost some of its sheen?

Going into 2019, has brand Modi lost some of its sheen?

Going into 2019, has brand Modi lost some of its sheen?

Live Mint

Wed, 18 Jul 2018

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Adil named ambassador of indie film digital platform

‘Adopt a heritage’ plan is win-win for corporate brands

Going into 2019, has brand Modi lost some of its sheen?

Business Standard

Thu, 10 May 2018

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‘Adopt a heritage’ plan is win-win for corporate brands

‘Adopt a heritage’ plan is win-win for corporate brands

‘Adopt a heritage’ plan is win-win for corporate brands

Live Mint

Wed, 09 May 2018

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Brands must disassociate from tarnished celebrities

‘Adopt a heritage’ plan is win-win for corporate brands

‘Adopt a heritage’ plan is win-win for corporate brands

Live Mint

Wed, 04 Apr 2018

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Brands must disassociate from tarnished celebrities

Brands must disassociate from tarnished celebrities

Brands must disassociate from tarnished celebrities

Live Mint

Wed, 04 Apr 2018

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Tanishq takes solitaires beyond gifting

Brands must disassociate from tarnished celebrities

Brands must disassociate from tarnished celebrities

Live Mint

Wed, 07 Mar 2018

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Brand Nirav Modi takes a beating

Brands must disassociate from tarnished celebrities

Brands create localised packaging to woo young consumers

Live Mint

Thu, 22 Feb 2018

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Brands create localised packaging to woo young consumers

Brands create localised packaging to woo young consumers

Brands create localised packaging to woo young consumers

Live Mint

Mon, 12 Feb 2018

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Brand lessons in the age of social media

Brands create localised packaging to woo young consumers

Brand lessons in the age of social media

Live Mint

Wed, 18 Oct 2017

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Does Doordarshan need a new logo?

Brands create localised packaging to woo young consumers

Brand lessons in the age of social media

Live Mint

Thu, Aug 03 2017

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What do brands buy on news channels?

Assembly elections 2017: Narendra Modi expands brand equity to heartland

‘Brand Modi’ is much more aligned with ‘Brand India’ today

Live Mint

Thu, May 25 2017

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‘Brand Modi’ is much more aligned with ‘Brand India’ today

Assembly elections 2017: Narendra Modi expands brand equity to heartland

‘Brand Modi’ is much more aligned with ‘Brand India’ today

Live Mint

Fri, Mar 17 2017

Read Here

Assembly elections 2017: Narendra Modi expands brand equity to heartland

Assembly elections 2017: Narendra Modi expands brand equity to heartland

Assembly elections 2017: Narendra Modi expands brand equity to heartland

Live Mint

Fri, 17 Mar 2017

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From advertising to entrepreneurship

Experts divided on ‘Vistara’ brand appeal

Assembly elections 2017: Narendra Modi expands brand equity to heartland

Live Mint

Wed, 27 May 2015

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Time to shift focus to Brand India

Experts divided on ‘Vistara’ brand appeal

Experts divided on ‘Vistara’ brand appeal

Live Mint

Sun, 24 May 2015

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Experts divided on ‘Vistara’ brand appeal

Experts divided on ‘Vistara’ brand appeal

Experts divided on ‘Vistara’ brand appeal

Live Mint

Tue, 12 Aug 2014

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