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Our Team In The News

New Ad Bill set to affect celebrity endorsement biz

Live Mint

Thu, 29 Aug 2019


Advertising’s hits and misses at the Cricket World Cup

The Hindu BusinessLine

Thu, 11 July 2019

It’s time brands did more for the LGBTQ+ community

Live Mint

Wed, 26 June 2019

Brands leverage experiential campaigns during World Cup

Live Mint

Tue, 18 June 2019

Akshay Kumar’s brand equity unaffected

Live Mint

Thu, 23 May 2019

VIP Bags undergoes revamp, engages Saif & Kareena

Live Mint

Mon, 08 Apr 2019

Nationalism, jobs crisis emerging as biggest poll planks for Elections 2019

Live Mint

Sun, 10 Mar 2019

The cheese has moved

The Hindu BusinessLine

Thu, 13 Dec 2018

Building brand character

The Hindu BusinessLine

Thu, 29 Nov 2018

French films to take centre stage at Pondy Film Festival

The Hindu

Tue, 25 Sept 2018

Puducherry gears up for PIFF

The Hindu

Tue, 25 Sept 2018

At 40, no going hell for leather

The Hindu BusinessLine

Wed, 15 Aug 2018

Bagging all that fast fashion

The Hindu BusinessLine

Thu, 09 Aug 2018

Going into 2019, has brand Modi lost some of its sheen?

Live Mint

Wed, 18 Jul 2018

Adil named ambassador of indie film digital platform

Business Standard

Thu, 10 May 2018

‘Adopt a heritage’ plan is win-win for corporate brands

Live Mint

Wed, 09 May 2018

Brands must disassociate from tarnished celebrities

Live Mint

Wed, 04 Apr 2018

Tanishq takes solitaires beyond gifting

Live Mint

Wed, 07 Mar 2018

Brand Nirav Modi takes a beating

Live Mint

Thu, 22 Feb 2018

Brands create localised packaging to woo young consumers

Live Mint

Mon, 12 Feb 2018

Brand lessons in the age of social media

Live Mint

Wed, 18 Oct 2017

Does Doordarshan need a new logo?

Live Mint

Thu, Aug 03 2017

What do brands buy on news channels?

Live Mint

Thu, May 25 2017

‘Brand Modi’ is much more aligned with ‘Brand India’ today

Live Mint

Fri, Mar 17 2017

Assembly elections 2017: Narendra Modi expands brand equity to heartland

Live Mint

Fri, 17 Mar 2017

From advertising to entrepreneurship

Live Mint

Wed, 27 May 2015

Time to shift focus to Brand India

Live Mint

Sun, 24 May 2015

Experts divided on ‘Vistara’ brand appeal

Live Mint

Tue, 12 Aug 2014