OPINION MATTERS. And we have a few.
PODCAST
Work Made Easy Podcast | On Change Communication
"The grapevine in an organisation tells you more than formal communication," says Sanjay Sarma, brand strategist and communication expert.
In this episode of 'Work Made Easy,' Sanjay chats with Parthajeet about change communication within organisations. Drawing from Sanjay's extensive corporate communication experience, this episode explores how effective change communication strategies can evolve, the pitfalls to avoid, and why these strategies are crucial. It's a comprehensive guide to the basics of change communication and its importance in organisations.
Spotify / Apple Podcasts / Amazon Music / Podbean
Thu, 01 Aug, 2024
Podcast | Rexona's unique marketing strategy
Cricket Australia, on Thursday, announced that Umpires would sport the logos of deodorant brand Rexona on their armpits during the upcoming edition of the Big Bash League. Chitra Narayanan from The Hindu BusinessLine spoke to Sanjay Sarma, Founder of SSARMA Consults, and Jermina Menon, Chief Strategy Officer, Knoweticon, about the Unilever brand's marketing strategy. Is this move a hit or a miss? Let us know your opinion.
Fri, 11 Dec, 2020
DIGITAL
Re-imagining the future of work
Crystal gazing into the future of work. Re-imagining how work & the work place would change post the COVID-19 pandemic. Sanjay Sarma shares his views alongside Parthajeet Sarma and Kashyap Kompella in a discussion moderated by Chitra Narayanan for The Hindu BusinessLine.
Wed, 28 Oct, 2020
Gigs and gags. The business of ‘going-out’ has options galore
Mumbai billboard crash throws spotlight on irregularities in outdoor media
Gigs and gags. The business of ‘going-out’ has options galore
The Hindu BusinessLine
Mon, 02 Sept 2024
Unleashing AI for social justice
Mumbai billboard crash throws spotlight on irregularities in outdoor media
Gigs and gags. The business of ‘going-out’ has options galore
The Pioneer
Tue, 18 June 2024
Mumbai billboard crash throws spotlight on irregularities in outdoor media
Mumbai billboard crash throws spotlight on irregularities in outdoor media
Mumbai billboard crash throws spotlight on irregularities in outdoor media
The Hindu BusinessLine
Wed, 15 May 2024
The need to check eroding value system in education sector
The need to check eroding value system in education sector
Mumbai billboard crash throws spotlight on irregularities in outdoor media
Education Times, Times of India
Fri, 15 March 2024
Brands riding on the Ayodhya moment
The need to check eroding value system in education sector
Ram frenzy and the return of devotional music
Hindustan Times
Fri, 26 Jan 2024
Ram frenzy and the return of devotional music
The need to check eroding value system in education sector
Ram frenzy and the return of devotional music
Hindustan Times
Fri, 12 Jan 2024
Why Shah Rukh Khan continues to charm brands
#TBH: Can advertising take the lead in bringing social change?
#TBH: Can advertising take the lead in bringing social change?
Hindustan Times
Fri, 01 Sept 2023
#TBH: Can advertising take the lead in bringing social change?
#TBH: Can advertising take the lead in bringing social change?
#TBH: Can advertising take the lead in bringing social change?
Storyboard 18
Fri, 19 May 2023
#TBH: Influencer business must iron out flaws in the ecosystem
#TBH: Can advertising take the lead in bringing social change?
#TBH: Influencer business must iron out flaws in the ecosystem
Storyboard 18
Thu, 13 April 2023
Ad agency Rediffusion creates Bharat font to mark India@75
Ad agency Rediffusion creates Bharat font to mark India@75
#TBH: Influencer business must iron out flaws in the ecosystem
The Hindu BusinessLine
Tue, 16 Aug 2022
Playing the online game: Data versus Emotions
Ad agency Rediffusion creates Bharat font to mark India@75
Playing the online game: Data versus Emotions
The Hindu BusinessLine
Sun, 31 Oct 2021
Chipping off the old block
Ad agency Rediffusion creates Bharat font to mark India@75
Playing the online game: Data versus Emotions
The Hindu BusinessLine
Sun, 19 Sept 2021
Why eco-friendly brands have failed to make a mark in India
Why eco-friendly brands have failed to make a mark in India
Why eco-friendly brands have failed to make a mark in India
Live Mint
Thu, 02 Sept 2021
Time to see elderly as new young
Why eco-friendly brands have failed to make a mark in India
Why eco-friendly brands have failed to make a mark in India
The Hindu BusinessLine
Mon, 23 Aug 2021
Sustainability is the USP brands must adopt now
Why eco-friendly brands have failed to make a mark in India
New, woke HUL: changing buyer perception on beauty Clichés?
Live Mint
Thu, 19 Aug 2021
New, woke HUL: changing buyer perception on beauty Clichés?
Can Koo replace Twitter and be govt’s handle for sharing Breaking News?
New, woke HUL: changing buyer perception on beauty Clichés?
Live Mint
Thu, 18 Mar 2021
Mass to luxury: Brands do the balancing act
Can Koo replace Twitter and be govt’s handle for sharing Breaking News?
Can Koo replace Twitter and be govt’s handle for sharing Breaking News?
Live Mint
Thu, 25 Feb 2021
Can Koo replace Twitter and be govt’s handle for sharing Breaking News?
Can Koo replace Twitter and be govt’s handle for sharing Breaking News?
Can Koo replace Twitter and be govt’s handle for sharing Breaking News?
The Hindu BusinessLine
Mon, 22 Feb 2021
How will FB-Apple feud, Apple’s new privacy update impact digital advertising?
How will FB-Apple feud, Apple’s new privacy update impact digital advertising?
How will FB-Apple feud, Apple’s new privacy update impact digital advertising?
The Hindu BusinessLine
Fri, 05 Feb 2021
Force-fitting health benefits may harm brands
How will FB-Apple feud, Apple’s new privacy update impact digital advertising?
How will FB-Apple feud, Apple’s new privacy update impact digital advertising?
Live Mint
Thu, 21 Jan 2021
Sebamed ad targets HUL brands Lux, Dove & Pears
How will FB-Apple feud, Apple’s new privacy update impact digital advertising?
In the virtual office of tomorrow, touch, feel & sense, too!
The Hindu BusinessLine
Sun, 10 Jan 2021
In the virtual office of tomorrow, touch, feel & sense, too!
In the virtual office of tomorrow, touch, feel & sense, too!
In the virtual office of tomorrow, touch, feel & sense, too!
The Hindu BusinessLine
Wed, 28 Oct 2020
Will brands stand up against toxic content?
In the virtual office of tomorrow, touch, feel & sense, too!
SP Group exit unlikely to dent country’s most valuable brand
Live Mint
Fri, 02 Oct 2020
SP Group exit unlikely to dent country’s most valuable brand
In the virtual office of tomorrow, touch, feel & sense, too!
SP Group exit unlikely to dent country’s most valuable brand
Live Mint
Thu, 24 Sep 2020
When anti-viral goes viral
Is it fair to ask cosmetics companies to withdraw fairness products?
Is it fair to ask cosmetics companies to withdraw fairness products?
The Hindu BusinessLine
Thu, 09 Jul 2020
Is it fair to ask cosmetics companies to withdraw fairness products?
Is it fair to ask cosmetics companies to withdraw fairness products?
Is it fair to ask cosmetics companies to withdraw fairness products?
Live Mint
Wed, 01 Jul 2020
Brand logos turn social distancing messengers
Is it fair to ask cosmetics companies to withdraw fairness products?
Brand logos turn social distancing messengers
Live Mint
Fri, 17 Apr 2020
Building brand connect during times of crisis
Coronavirus: McDonald's splits logo to promote social distancing
Brand logos turn social distancing messengers
The Hindu BusinessLine
Thu, 16 Apr 2020
Coronavirus: McDonald's splits logo to promote social distancing
Coronavirus: McDonald's splits logo to promote social distancing
Coronavirus: McDonald's splits logo to promote social distancing
Live Mint
Tue, 24 Mar 2020
Did Namaste Trump optics help Modi or Brand India?
Coronavirus: McDonald's splits logo to promote social distancing
Coronavirus: McDonald's splits logo to promote social distancing
Live Mint
Wed, 26 Feb 2020
Are marketers addressing the urban Singles?
New Ad Bill set to affect celebrity endorsement biz
New Ad Bill set to affect celebrity endorsement biz
Live Mint
Wed, 22 Jan 2020
New Ad Bill set to affect celebrity endorsement biz
New Ad Bill set to affect celebrity endorsement biz
New Ad Bill set to affect celebrity endorsement biz
Live Mint
Thu, 29 Aug 2019
It’s time brands did more for the LGBTQ+ community
New Ad Bill set to affect celebrity endorsement biz
Brands leverage experiential campaigns during World Cup
Live Mint
Wed, 26 June 2019
Brands leverage experiential campaigns during World Cup
Brands leverage experiential campaigns during World Cup
Brands leverage experiential campaigns during World Cup
Live Mint
Tue, 18 June 2019
Akshay Kumar’s brand equity unaffected
Brands leverage experiential campaigns during World Cup
VIP Bags undergoes revamp, engages Saif & Kareena
Live Mint
Thu, 23 May 2019
VIP Bags undergoes revamp, engages Saif & Kareena
Brands leverage experiential campaigns during World Cup
VIP Bags undergoes revamp, engages Saif & Kareena
Live Mint
Mon, 08 Apr 2019
Nationalism, jobs crisis emerging as biggest poll planks for Elections 2019
Nationalism, jobs crisis emerging as biggest poll planks for Elections 2019
Nationalism, jobs crisis emerging as biggest poll planks for Elections 2019
Live Mint
Sun, 10 Mar 2019
The cheese has moved
Nationalism, jobs crisis emerging as biggest poll planks for Elections 2019
Nationalism, jobs crisis emerging as biggest poll planks for Elections 2019
The Hindu BusinessLine
Thu, 13 Dec 2018
Building brand character
Nationalism, jobs crisis emerging as biggest poll planks for Elections 2019
French films to take centre stage at Pondy Film Festival
The Hindu BusinessLine
Thu, 29 Nov 2018
French films to take centre stage at Pondy Film Festival
French films to take centre stage at Pondy Film Festival
French films to take centre stage at Pondy Film Festival
The Hindu
Tue, 25 Sept 2018
Puducherry gears up for PIFF
French films to take centre stage at Pondy Film Festival
At 40, no going hell for leather
The Hindu
Tue, 25 Sept 2018
At 40, no going hell for leather
French films to take centre stage at Pondy Film Festival
At 40, no going hell for leather
The Hindu BusinessLine
Wed, 15 Aug 2018
Advertising’s hits and misses at the Cricket World Cup
Going into 2019, has brand Modi lost some of its sheen?
Advertising’s hits and misses at the Cricket World Cup
The Hindu BusinessLine
Thu, 11 July 2019
Bagging all that fast fashion
Going into 2019, has brand Modi lost some of its sheen?
Advertising’s hits and misses at the Cricket World Cup
The Hindu BusinessLine
Thu, 09 Aug 2018
Going into 2019, has brand Modi lost some of its sheen?
Going into 2019, has brand Modi lost some of its sheen?
Going into 2019, has brand Modi lost some of its sheen?
Live Mint
Wed, 18 Jul 2018
Adil named ambassador of indie film digital platform
‘Adopt a heritage’ plan is win-win for corporate brands
Going into 2019, has brand Modi lost some of its sheen?
Business Standard
Thu, 10 May 2018
‘Adopt a heritage’ plan is win-win for corporate brands
‘Adopt a heritage’ plan is win-win for corporate brands
‘Adopt a heritage’ plan is win-win for corporate brands
Live Mint
Wed, 09 May 2018
Brands must disassociate from tarnished celebrities
‘Adopt a heritage’ plan is win-win for corporate brands
‘Adopt a heritage’ plan is win-win for corporate brands
Live Mint
Wed, 04 Apr 2018
Brands must disassociate from tarnished celebrities
Brands must disassociate from tarnished celebrities
Brands must disassociate from tarnished celebrities
Live Mint
Wed, 04 Apr 2018
Tanishq takes solitaires beyond gifting
Brands must disassociate from tarnished celebrities
Brands must disassociate from tarnished celebrities
Live Mint
Wed, 07 Mar 2018
Brand Nirav Modi takes a beating
Brands must disassociate from tarnished celebrities
Brands create localised packaging to woo young consumers
Live Mint
Thu, 22 Feb 2018
Brands create localised packaging to woo young consumers
Brands create localised packaging to woo young consumers
Brands create localised packaging to woo young consumers
Live Mint
Mon, 12 Feb 2018
Brand lessons in the age of social media
Brands create localised packaging to woo young consumers
Brand lessons in the age of social media
Live Mint
Wed, 18 Oct 2017
Does Doordarshan need a new logo?
Brands create localised packaging to woo young consumers
Brand lessons in the age of social media
Live Mint
Thu, Aug 03 2017
What do brands buy on news channels?
Assembly elections 2017: Narendra Modi expands brand equity to heartland
‘Brand Modi’ is much more aligned with ‘Brand India’ today
Live Mint
Thu, May 25 2017
‘Brand Modi’ is much more aligned with ‘Brand India’ today
Assembly elections 2017: Narendra Modi expands brand equity to heartland
‘Brand Modi’ is much more aligned with ‘Brand India’ today
Live Mint
Fri, Mar 17 2017
Assembly elections 2017: Narendra Modi expands brand equity to heartland
Assembly elections 2017: Narendra Modi expands brand equity to heartland
Assembly elections 2017: Narendra Modi expands brand equity to heartland
Live Mint
Fri, 17 Mar 2017
From advertising to entrepreneurship
Experts divided on ‘Vistara’ brand appeal
Assembly elections 2017: Narendra Modi expands brand equity to heartland
Live Mint
Wed, 27 May 2015
Time to shift focus to Brand India
Experts divided on ‘Vistara’ brand appeal
Experts divided on ‘Vistara’ brand appeal
Live Mint
Sun, 24 May 2015
Experts divided on ‘Vistara’ brand appeal
Experts divided on ‘Vistara’ brand appeal
Experts divided on ‘Vistara’ brand appeal
Live Mint
Tue, 12 Aug 2014