OPINIONS MATTER.

Track our views and perspectives across media platforms.

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Mint

Will brands stand up against toxic content?

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Mint

SP Group exit unlikely to dent country’s most valuable brand

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BusinessLine

When anti-viral goes viral

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Mint

Opinion | Is it fair to ask cosmetics companies to withdraw fairness products?

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Mint

Brand logos turn social distancing messengers

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BusinessLine

Building brand connect during times of crisis

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Mint

Coronavirus: McDonald's splits logo to promote social distancing

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Mint

Did Namaste Trump optics help Modi or Brand India?

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Mint

Opinion | Are marketers addressing the urban Singles?

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Mint

Opinion | New Ad Bill set to affect celebrity endorsement biz

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BusinessLine

Advertising’s hits and misses at the Cricket World Cup

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Mint

Opinion | It's time brands did more for the LGBTQ+ community

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Work Made Easy Podcast

Work Made Easy Podcast | On Change Communication

“The grapevine in an organisation tells you more than formal communication,” says Sanjay Sarma, brand strategist and communication expert.

In this episode of Work Made Easy, Sanjay chats with Parthajeet about change communication within organisations. Drawing from Sanjay’s extensive corporate communication experience, this episode explores how effective change communication strategies can evolve, the pitfalls to avoid, and why these strategies are crucial for organisations.

Thu, 01 Aug, 2024

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Work Made Easy Podcast

Podcast | Rexona's unique marketing strategy

Cricket Australia announced that umpires would sport the logos of deodorant brand Rexona on their armpits during the Big Bash League. Chitra Narayanan from The Hindu BusinessLine spoke to Sanjay Sarma, Founder of SSARMA Consults, and Jemima Menon, Chief Strategy Officer, Knowetic, about the brand’s marketing strategy and what it means for creativity and risk-taking in sports advertising.

Fri, 11 Dec, 2020

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DIGITAL

Re-imagining the future of work

Crystal gazing into the future of work. Re-imagining how work & the work place would change post the COVID-19 pandemic. Sanjay Sarma shares his views alongside Parthajeet Sarma and Kashyap Kompella in a discussion moderated by Chitra Narayanan for The Hindu BusinessLine.

Wed, 28 Oct, 2020

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