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OPINION MATTERS. AND WE HAVE A FEW.

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Book Review: Fast Money by Caroline Reid and Christian Sylt

The Hindu BusinessLine
Sunday, 17 Aug 2025

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New ad highlights creative bankruptcy of beverage sector

Hindustan Times
Fri, 14 Feb 2025

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Gigs and gags. The business of “going-out” has options galore

The Hindu BusinessLine
Mon, 02 Sept 2024

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Unleashing AI for social justice

The Pioneer
Tue, 18 June 2024

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Mumbai billboard crash throws spotlight on irregularities in outdoor media

The Hindu BusinessLine
Wed, 15 May 2024

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The need to check eroding value system in education sector

Education Times, Times of India
Fri, 15 March 2024

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Brands riding on the Ayodhya moment

Hindustan Times
Fri, 26 Jan 2024

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Ram frenzy and the return of devotional music

Hindustan Times
Fri, 12 Jan 2024

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Why Shah Rukh Khan continues to charm brands

Hindustan Times
Fri, 01 Sept 2023

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#TBH: Can advertising take the lead in bringing social change?

Storyboard 18
Fri, 19 May 2023

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#TBH: Influencer business must iron out flaws in the ecosystem

Storyboard 18
Thu, 13 April 2023

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Ad agency Rediffusion creates Bharat font to mark India@75

The Hindu BusinessLine
Tue, 16 Aug 2022

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Playing the online game: Data versus Emotions

The Hindu BusinessLine
Sun, 31 Oct 2021

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Chipping off the old block

The Hindu BusinessLine
Sun, 19 Sept 2021

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Why eco-friendly brands have failed to make a mark in India

Live Mint
Thu, 02 Sept 2021

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Time to see elderly as new young

The Hindu BusinessLine
Mon, 23 Aug 2021

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Sustainability is the USP brands must adopt now

Live Mint
Thu, 19 Aug 2021

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New, woke HUL: changing buyer perception on beauty clichés?

Live Mint
Thu, 18 Mar 2021

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Mass to luxury: Brands do the balancing act

Live Mint
Thu, 25 Feb 2021

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Can Koo replace Twitter and be govt’s handle for sharing Breaking News?

The Hindu BusinessLine
Mon, 22 Feb 2021

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How will FB-Apple feud, Apple’s new privacy update impact digital advertising?

The Hindu BusinessLine
Fri, 05 Feb 2021

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Force-fitting health benefits may harm brands

Live Mint
Thu, 21 Jan 2021

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Sebamed ad targets HUL brands Lux, Dove & Pears

The Hindu BusinessLine
Sun, 10 Jan 2021

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In the virtual office of tomorrow, touch, feel & sense, too!

The Hindu BusinessLine
Wed, 28 Oct 2020

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Will brands stand up against toxic content?

Live Mint
Fri, 02 Oct 2020

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SP Group exit unlikely to dent country’s most valuable brand

Live Mint
Thu, 24 Sep 2020

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When anti-viral goes viral

The Hindu BusinessLine
Thu, 09 Jul 2020

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Is it fair to ask cosmetics companies to withdraw fairness products?

Live Mint
Wed, 01 Jul 2020

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Brand logos turn social distancing messengers

Live Mint
Fri, 17 Apr 2020

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Building brand connect during times of crisis

The Hindu BusinessLine
Thu, 16 Apr 2020

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Coronavirus: McDonald’s splits logo to promote social distancing

Live Mint
Tue, 24 Mar 2020

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Did Namaste Trump optics help Modi or Brand India?

Live Mint
Wed, 26 Feb 2020

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Are marketers addressing the urban Singles?

Live Mint
Wed, 22 Jan 2020

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New Ad Bill set to affect celebrity endorsement biz

Live Mint
Thu, 29 Aug 2019

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Advertising’s hits and misses at the Cricket World Cup

The Hindu BusinessLine
Thu, 11 Jul 2019

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It’s time brands did more for the LGBTQ+ community

Live Mint
Wed, 26 Jun 2019

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Brands leverage experiential campaigns during World Cup

Live Mint
Tue, 18 Jun 2019

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Akshay Kumar’s brand equity unaffected

Live Mint
Thu, 23 May 2019

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VIP Bags undergoes revamp, engages Saif & Kareena

Live Mint
Mon, 08 Apr 2019

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Nationalism, jobs crisis emerging as biggest poll planks for Elections 2019

Live Mint
Sun, 10 Mar 2019

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The cheese has moved

The Hindu BusinessLine
Thu, 13 Dec 2018

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Building brand character

The Hindu BusinessLine
Thu, 29 Nov 2018

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French films take centre stage at Pondy Film Festival

The Hindu
Tue, 25 Sept 2018

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Puducherry gears up for PIFF

The Hindu
Tue, 25 Sept 2018

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At 40, no going hell for leather

The Hindu BusinessLine
Wed, 15 Aug 2018

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Bagging all that fast fashion

The Hindu BusinessLine
Thu, 09 Aug 2018

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Going into 2019, has brand Modi lost some of its sheen?

Live Mint
Wed, 18 Jul 2018

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Adil named ambassador of indie film digital platform

Live Mint / Business media
2018

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“Adopt a heritage” plan is win-win for corporate brands

Business Standard
Thu, 10 May 2018

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Brands must disassociate from tarnished celebrities

Live Mint
Wed, 04 Apr 2018

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Tanishq takes solitaires beyond gifting

Live Mint
Wed, 07 Mar 2018

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Brand Nirav Modi takes a beating

Live Mint
Thu, 22 Feb 2018

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Brands create localised packaging to woo young consumers

Live Mint
Mon, 12 Feb 2018

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Brand lessons in the age of social media

Live Mint
Wed, 18 Oct 2017

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Does Doordarshan need a new logo?

Live Mint
Thu, 03 Aug 2017

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What do brands buy on news channels?

Live Mint
Thu, 25 May 2017

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“Brand Modi” is much more aligned with “Brand India” today

Live Mint
Fri, 17 Mar 2017

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Assembly elections 2017: Narendra Modi expands brand equity to heartland

Live Mint
Fri, 17 Mar 2017

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From advertising to entrepreneurship

Live Mint
Wed, 27 May 2015

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Time to shift focus to Brand India

Live Mint
Sun, 24 May 2015

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Experts divided on “Vistara” brand appeal

Live Mint
Tue, 12 Aug 2014

READ
Work Made Easy Podcast

Work Made Easy Podcast | On Change Communication

“The grapevine in an organisation tells you more than formal communication,” says Sanjay Sarma, brand strategist and communication expert.

In this episode of Work Made Easy, Sanjay chats with Parthajeet about change communication within organisations. Drawing from Sanjay’s extensive corporate communication experience, this episode explores how effective change communication strategies can evolve, the pitfalls to avoid, and why these strategies are crucial for organisations.

Thu, 01 Aug, 2024

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Work Made Easy Podcast

Podcast | Rexona's unique marketing strategy

Cricket Australia announced that umpires would sport the logos of deodorant brand Rexona on their armpits during the Big Bash League. Chitra Narayanan from The Hindu BusinessLine spoke to Sanjay Sarma, Founder of SSARMA Consults, and Jemima Menon, Chief Strategy Officer, Knowetic, about the brand’s marketing strategy and what it means for creativity and risk-taking in sports advertising.

Fri, 11 Dec, 2020

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DIGITAL

Re-imagining the future of work

Crystal gazing into the future of work. Re-imagining how work & the work place would change post the COVID-19 pandemic. Sanjay Sarma shares his views alongside Parthajeet Sarma and Kashyap Kompella in a discussion moderated by Chitra Narayanan for The Hindu BusinessLine.

Wed, 28 Oct, 2020

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